Welcome to the Ground!
We're a hub for creatives, nerds, and digital producers. People at the Ground, aka Groundlings, are makers and world changers at heart who want to build scalable products with a BIG impact. We believe in sustainable, scalable businesses and that the cross-pollination of great minds will help make Malmö even better. Some call them crazy. We call them family.
Sound like your kind of people? Send us an email firstname.lastname@example.org or join us for lunch!
The Ground started off as a little seedling. An idea really. In a seemingly vast sea of start up hubs, incubators, and accelerators, there didn't seem to be a space for the oddballs. The companies past incubation or the repeat offenders who just wanted to make and do cool shit with their friends.
Thus, the Jard was born in 2012 where a group of friends and start up veterans worked together in nerd haven. But, they quickly outgrew the Jard, so the first house at Bredgatan 4 was bought in 2015. Growing pains continued and the house next door was bought shortly thereafter, officially opening in 2017.
Currently comprised of 23 companies, 120 people, and a few dogs, the Ground has evolved from a seedling to a full blown ecosystem for creativity and innovation- a "vuxen dagis' or adult daycare, if you will, where you can create and and collaborate with friends. As we continue to grow and change, we try to keep our three 'ground' rules in mind:
1) Be an 'icke'-inkubator, or place for experienced, expert startups to get the benefits and flexibility of being in an incubator without having to be in an incubator program.
2) Encourage diversity and sustainability within tech. This means hiring more gender, background, and idea diverse individuals and creating a safe space for everyone.
3) Create a 'third space' that's somewhere inbetween work and home.
The tech industry may be dominated by men, but it's three badass women keep the Ground running because the best kind of power is #GIRLPOWER
Head of Operations
The Ground IS the Ground because of Chloe. The Perth native came to the Ground in 2015, overseeing the expansion project into the second house. She ensures that everything runs smoothly and that the structure of the Ground is snug, secure, and, most importantly, homely. When she's not overseeing Ground operations, she's heavily involved in the LUGI and girls junior national water polo organizations.
Susanna cooks meals at the Ground, but 'chef' simply doesn't capture everything she brings to the space With 15 years at Sony-Ericsson and two Mästerkock appearances under her belt, Susanna is the Ground's soundboard. People come to her to bounce ideas or get advice while she prepares mind blowing meals with a sustainable and healthy focus. She's kind of like the Ground mom, except she's not a regular mom, she's a cool mom. She released her first cookbook called Klok På Mat in 2018.
Events & Community Manager
Renee starts fires in the kitchen that Chloe has to put out (true story). When she's not doing that, she plans internal & external events aimed to bring the Ground and greater Malmö communities together.
Malmö Ground- Bredgatan 4, 211 30 Malmo